Describe your burger.
What makes it unique?
Our burger was the combination of
two cultures: American and Italian. For the burger itself, we used Italian
seasoned sausage meat, freshly chopped basil, and stuffed it with mozzarella
cheese. To give it even more Italian flavor, we made a fresh tomato topping instead
of the original ketchup. It included: diced tomatoes, fresh basil, olive oil,
and balsamic vinegar. Our burger was unique because it mixed two cultures: the
American burger with and Italian taste! It also had a fresh and natural taste
to it—which is different than some burgers, when some burgers tend to be heavy
and greasy.
Explain your marketing
plan in detail. Include a picture of your burger and one of you marketing
strategies.
1. Research
the Product:
a. Before
coming up with the idea of the Italian burger, I looked up many different
recipes for Italian sandwiches. I found a couple good recipes, picked out the
best ingredients, and combined them to make up the burger! I also got the idea
of the fresh tomato topping instead of a sauce from one recipe!
2. Establish
Objectives:
a. Our
goal was to make a different style of burger with a fresh taste!
b. Keep
with the Italian theme.
3. Develop
a market strategy:
a. To
achieve this goal of the fresh Italian burger, we used mainly fresh
ingredients.
4. Implement
an Action Plan:
a. We
put it all together to make our Italian burger!
5. Evaluate/Modify
the Action Plan:
a. After
cooking our Italian burger, we thought of possible ways to make it better. Some
people might not like having sausage instead of a beef burger. Next time, maybe
we will try and make it with a beef patty and just add Italian seasoning, garlic,
and onions instead!
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